By: Sharon Housley | Source: site-reference.com

As a webmaster, it is important to develop a link strategy. Unless you have a massive brand with a reputation and following, it is unlikely that the masses will simply saturate your site with deep links. What are deep links? Simply put, deep links are direct links to various sub-pages on a website (example: domain.com/subpage.htm)

Search engines value websites that have numerous incoming links spread over a large number of pages within a domain . In other words, a website that has large number of incoming links to various pages within the website will generally rank better than a website that only has links to a single page.

Incoming links are critical to achieving Internet popularity and search engine ranking. There are two popular ways to achieve a massive amount of incoming links, Link Bait and Link Love.

What is Link Love?

Link Love is all about quality. In order to achieve Link Love you must establish authority and credibility. Link Love is all about being a reputable source, often recipients of link love are the first to post breaking news that is vetted and accurate. Bloggers, webmasters and publishers reward sources they genuinely enjoy with link love.

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