By: Chris Le Roy

One of the biggest challenges we face as internet business owners is trying to secure domain names that have the keywords we need to help in the Search Engine Optimization process. Over the last few years the number of domains being registered has grown exponentially and Internet marketers are now reverting to domain names that use a combination of dashes, however you need to be careful using dashes in the domain names because you can in fact make it very difficult for a client to actually remember your website and come back to it if they did not add it to their favorites. In the long run, this can challenge the ability of your business to grow.

From a number of focus groups we have run in Australia and also in conversation with our customers, we have found that a Domain Name which uses dashes is in fact harder for a customer to remember then without.

If you were choosing a Key Word Rich Name the best choice would be to have the domain with no dashes.

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