Source: pandia.com

Google remains the giant, Windows Live is in free fall, Ask is growing.

The November ratings from Nielsen/NetRatings show confirm what several other surveys have indicated. Google remains the supreme giant in US search, with some 50 percent of searches. AOL Search, which is powered by Google, adds another 6.2 percentage points to Google’s total.

Yahoo! continues to be a strong No. 2 with some 24 percent. (Yahoo.com continues to be the most popular web destination, however).

Windows Live in deep trouble

What’s more interesting is the beating taken by Microsoft. Windows Live Search falls with 12 percent compared to last year (when the search engine was known as MSN Search).

Some would argue that this is caused by Microsoft’s inability to deliver a search technology of the same quality as Google’s. However, it might also be that the rebranding of MSN Search as Windows Live Search was a serious mistake.

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By: Joe Balestrino | Source: isedb.com

Link building is a big part of SEO. Unfortunately, many new site owners seem to either not fully understand what goes into link building or they have old, outdated information. In either case, not knowing what you are doing can have its drawbacks. It can cause you not to rank well and in extreme cases, it can get you banned.

Many large companies hire people to create a "link campaign". The problem is that many companies don’t know what they need and the link builder in some cases only has one method of building links.

The most common link building method is link exchanges. Though search engines like Google frown on them, they can be an effective strategy for raising page rank. For some businesses, however, there simply aren’t a whole lot of people to exchange links with. The biggest problem I see on a regular basis is when people just link to whoever. The link may or may not be related and they always seem to link to a "link page" with reciprocals to either their homepage or back to their own link page. This is not the way to go.

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Microsoft is launching its new global advertising website today.

The site, available in 15 local languages, will contain advertiser information for MSN, Windows Live, Live Search and Microsoft Office Online.

It will also shows the new opportunities available to advertisers through its recently formed Microsoft Digital Advertising Solutions network.

As new advertiser opportunities are launched across the Microsoft Ad Network additional content will be incorporated….

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