18th December 2006

Google Acquires Endoxon Mapping Solutions

Source: br.sys-con.com

Google announces that they have acquired the Swiss based Endoxon, an Internet mapping solutions company which specializes in Europe.

The Endoxon team has demonstrated passion and innovation in online mapping and has developed compelling technology that will enhance our Google geo products worldwide. We’re also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets.

Read more at br.sys-con.com

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posted in SEO/Search Engine News | 0 Comments

18th December 2006

Double Your CPC By Checking Blog Post Keywords

By: Brian Vuyk | Source: webpronews.com

Here’s a tip for all the bloggers out there trying to monetize their blogs with Adsense:

When you are writing a blog post, write yourself a first draft. Work on it until you are happy with what it says, but don’t publish it yet. When you are done your first draft, open the External Adwords Keyword Tool. Copy the text of your drafted post into the keyword box, ensure that the ‘Use Synonyms’ box is checked, and hit ‘Get More Keywords’. Set the ‘Choose Data To Display:’ drop-down box to show ‘Cost and position estimates’, select USD from the currency box, and set a max CPC of $10.

Now click the column header which says ‘Estimated Avg. CPC’. This will sort all the CPC values for the keywords into descending order. What you will now have is a list of high-paying synonyms to a variety of the phrases within your article. Substitute the phrases you would like to use from the Adwords tool into your draft post as necessary.

You will find that a lot of the phrases that you used had higher paying variations compared to your original draft version, while still conveying the same information. If you do this consistently as part of your blogging habits, you will see your blog’s CPC and Adsense revenues as much as doubling.

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18th December 2006

Mamma.com Launches New Video Search Engine

Source: internetadsales.com

This venture enables Mamma.com Users to Search and Discover Millions of Broadband Videos

Mamma.com Inc., a leader in Internet search and online advertising, has launched its Video Search engine in Beta format.

Mamma.com, the Mother of all Search Engines, in conjunction with the Pixsy Media Search Platform, now offers its users video search capabilities on www.mamma.com . By providing visual searching based on relevance, categories, photos and videos, Mamma users are given a key tool in today’s search experience. Users can enter a query into the Mamma.com search box, hit the Videos tab, and pull highly relevant results from numerous video content providers.

Mamma users are now able to find, explore, and view millions of broadband videos from a wide range of topics including TV shows, movies, music, and news events. The Pixsy Media Search Platform provides Mamma.com with technology that gives users the ability to search for videos from their favorite providers across the web including YouTube, Revver, StupidVideos.com, AddictingClips.com, Blastro, BusinessWeek, Grouper, MetaCafe, Reuters, Sharkle, Roo Media, USA Today, and many more.

Read more here…

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