Source: ypnblog.com

Yahoo Publisher Network has updated the ad blocking function which lets publishers block advertising from certain domains within the YPN ads on their sites.

Not that there’s anything wrong with that.

This expression has become common in our pop culture. It refers to something that you may not be into but, if others like it, that’s OK by you. It’s a “different strokes for different folks” kind of world.

We try to reflect that same sense of choice at the Yahoo! Publisher Network. We match our ads to your site’s content as best we can, but we don’t expect you to display ads that you think your users won’t want, or ads for businesses that compete with yours. Thus, we developed Ad Blocking, a feature that we recently updated.

As suggested by its name, Ad Blocking allows you to block ads from a given domain or multiple domains that you don’t want to appear on your site. To activate Ad Blocking, just click on the “Ad Setup” tab in the secure account interface and hit the “Ad Blocking” tab. You can block up to 200 domains.

There are two levels of Ad Blocking:

Domain-Level Blocking: Entering, say, “mycompetitor.com” will block ads pointing to the entire mycompetitor.com domain. This is the broadest form of blocking. Note that in order to do this, you must enter the domain URL without the “www” domain prefix.

Sub-Domain Level Blocking: Entering “products.mycompetitor.com” will block ads pointing to only the products.mycompetitor.com sub-domain. Ads pointing to www.mycompetitor.com (with the “www” prefix) or a different sub-domain, such as “people.mycompetitor.com,” will not be blocked.

Spread the word: bookmark it/ readit