By: KEVIN J. DELANEY | Source: online.wsj.com

Google  Inc. has been racing to extend its reach on the Internet and in traditional media. Now it needs advertisers to follow.

Among those it is wooing is Alan Cohen, chief marketing officer of Gemstar-TV Guide International Inc. Early last month, Google invited him and about 60 other advertisers to its headquarters in Mountain View, Calif., for a sneak preview of a system it is testing for buying radio ads. Google’s chief executive officer and co-founders attended a candlelit dinner for Mr. Cohen and the others. For dessert at lunch the next day, chefs baked large cookies in the shape of each guest’s corporate logo. After a day of presentations, Mr. Cohen concluded that "it didn’t seem very daunting to do business with Google."

The success of Google’s efforts to persuade Mr. Cohen and his counterparts to shift more ad dollars to its new offerings are crucial to the company’s success in expanding beyond advertising linked to Web-search results. It’s not just big marketers who need to be persuaded — the company will be focusing a good part of its attention on the small- and medium-size businesses that represent the bulk of its ranks of current advertisers.

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Source: ypnblog.com

Yahoo Publisher Network has updated the ad blocking function which lets publishers block advertising from certain domains within the YPN ads on their sites.

Not that there’s anything wrong with that.

This expression has become common in our pop culture. It refers to something that you may not be into but, if others like it, that’s OK by you. It’s a “different strokes for different folks” kind of world.

We try to reflect that same sense of choice at the Yahoo! Publisher Network. We match our ads to your site’s content as best we can, but we don’t expect you to display ads that you think your users won’t want, or ads for businesses that compete with yours. Thus, we developed Ad Blocking, a feature that we recently updated.

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By: Loren Baker | Source: searchenginejournal.com

Google has entered into the domain registration game via a partnership with eNom and GoDaddy, wherein Google is only offering the registration of .com, .net, .biz and .info domain extensions. The registration service will be added to its Google Apps for Your Domain suite. Google plans to sell domains for $10 a year and will initially support addresses ending in .com, .org, .net, .biz, and .info.

$10 a year is a bit more expensive than some of the other registrars on the market (by a dollar or so) and I find it interesting that Google is not going to be offering .org domains through these partnerships.

Perhaps the effort is one to set up a small business following, similar to Yahoo Small Business, with partnered domain registration, hosting, page building, blogging and directory listings programs.

Read more here…

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