By: Shimon Sandler | Source: shimonsandler.com

Yahoo has been practicing paid inclusion under the Yahoo Search Marketing and Inktomi umbrellas for almost 5 years, yet for some reason Paid Inclusion does not get the coverage in the Search Marketing community it deserves.

Why not? My guess is the modification of organic listings with paid results and all around tracking can be seen as tampering, selling out or manipulation of natural results with marketing messages. But on the other hand, couldn’t SEO be seen as doing something similar.

Simply stated, Paid Inclusion is a direct data feed into Yahoo Web Results. It appears as Organic results…not Paid Search. And, ensures all your valuable content is both Indexed and optimized into Yahoo search results. It is a guarantee that all your content will be mixed in with the organic results.

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