By: David A. Utter | Source: webpronews.com

Defying the third-party firms that sell themselves to customers amid claims of greater incidents of click fraud, as much as 20 or 30 percent, a Google executive claimed the actual rate is only about 2 percent.

Companies in the business of protecting clients against illicit clicks may have to answer a dicey question from those prospective customers: "If click fraud is only two percent, why do I need you?"

We’ve heard from Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, this past August during SES San Jose. The issue of click fraud became an entertaining and sometimes combative topic during the conference.

He called a trio of companies out to Main Street for a showdown at high noon, claiming their methodology was flawed. The clicks they cited as fraudulent were never counted by Google as legitimate.

The best part of that story was how it wasn’t made public until right before Ghosemajumder took part in a panel at SES San Jose about auditing paid listings and click fraud issues. Instead he stated that Google wasn’t "saying that (third-party firms’) methodology is flawed," regarding the three companies he singled out for attention.

Now Andy Beal has revealed how Ghosemajumder took him aside during the recently completed SES Chicago and gave him the real story on click fraud.

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By: Nathan Weinberg | Source: webpronews.com

Gmail added a new feature that lets Google’s mail site retrieve email from up to five additional email accounts in a single Gmail account.

So long as your other email has POP access (like your work email, but not always your Hotmail), you can dump it all into Gmail, letting you manage all your email accounts from one place. If you love Gmail’s interface, this feature is a godsend (although not all accounts have it yet).

Get mail from other accounts
Now Gmail can check for the mail you receive at your other email accounts. You can retrieve your mail (new and old) from up to five other email accounts and have them all in Gmail. Then you can even create a customized ‘From:’ address, which lets you send messages from Gmail, but have them look like they were sent from another one of your email accounts. Please note that you can only retrieve mail from accounts that have POP3 access enabled.

This feature is currently only enabled for a limited number of users. We’re working on making it more available soon. Look for it in the ‘Accounts’ tab in Settings.

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By: Scott Van Achte | Source: isedb.com