By: Andy Beal | Source: webpronews.com

About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes.

The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations.

Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which stations ran ads and when, and real-time air checks are available, a bit of a novelty for interactive marketers who have grown used to not seeing their non-search executions.

It’s somewhat interesting that the ads will be on a CPM and not CPA (cost per action) model. I thought Google’s plans were to shake-up the advertising industry by bringing their AdWords model to other channels. Instead, a CPM model suggests that Google’s not confident they can make money on a CPA basis on anything other than search.

Spread the word: bookmark it/ readit

By: Jessica Cox | Source: isedb.com

Choppy, unfocused websites abound throughout the landscape of the Internet.  Eager websites hear about the importance of keywords in SEO, and immediately stuff their website copy with as many references as possible. 

Ironically, keyword-stuffed pages can actually hurt search engine optimization efforts in addition to lowering conversions on a website. Choppy web content prompts visitors to immediately hit the back button.  It’s like a glaring sign that reads "search engines welcome, everyone else please take a number."

On the other hand, smoothly flowing web content can draw visitors further into your website.  To make the most of your SEO efforts, focus on polish and quality to differentiate your site from glorified keyword lists. 

Begin with the end in mind

To avoid a scrambled message, you must provide a mission statement from the start.  What is your ultimate goal for the site?  Are you persuading customers to buy the newest technical instruments, informing them about the dangers of global warming, or promoting an upcoming conference?  Whatever you decide, the content for the website should focus on supporting that goal.

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