Source: blog.centraldesktop.com

It’s an occurrence nearly as old as AdWords; Google advertises its own sites on top of Google web search results.

Normal people like us need to pay for AdWords, though what exactly Google needs to do I’m not sure - they certainly pay in terms of losses from ads that they’re pushing away, which otherwise would’ve made them money.

Google Cheats
Google holds the top advertisement (Adword) slot for the following key words:

intranet, spreadsheet, documents, calendar, word processor, email, video, instant messenger, blog, photo sharing, online groups, maps, start page, restaurants, dining, and books (somehow Amazon has managed to appear in the #1 ad slot for ‘books’).

For spreadsheet, blog and video, in addition to squatting the premium ad position, Google Products also dominate three of the first four search results.

In such cases, Google Product Links and Ads can account for up to 25% of your viewable screen resolution - 30-40% for lower screen resolutions - almost guarantying that users will click on a Google Product over any other search results, sponsored links or text ads.

What this tells me is if you are trying to advertise a product that is competitive to Google, then you’ll never be able to receive the Top Ad Position, no matter how much money you bid and spend.

How successful do you think *your* ad buys would be if your competitor trumped your position no matter how high you bid your key words?

Read more at blog.centraldesktop.com

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