Source: blog.centraldesktop.com

It’s an occurrence nearly as old as AdWords; Google advertises its own sites on top of Google web search results.

Normal people like us need to pay for AdWords, though what exactly Google needs to do I’m not sure - they certainly pay in terms of losses from ads that they’re pushing away, which otherwise would’ve made them money.

Google Cheats
Google holds the top advertisement (Adword) slot for the following key words:

intranet, spreadsheet, documents, calendar, word processor, email, video, instant messenger, blog, photo sharing, online groups, maps, start page, restaurants, dining, and books (somehow Amazon has managed to appear in the #1 ad slot for ‘books’).

For spreadsheet, blog and video, in addition to squatting the premium ad position, Google Products also dominate three of the first four search results.

In such cases, Google Product Links and Ads can account for up to 25% of your viewable screen resolution - 30-40% for lower screen resolutions - almost guarantying that users will click on a Google Product over any other search results, sponsored links or text ads.

What this tells me is if you are trying to advertise a product that is competitive to Google, then you’ll never be able to receive the Top Ad Position, no matter how much money you bid and spend.

How successful do you think *your* ad buys would be if your competitor trumped your position no matter how high you bid your key words?

Read more at blog.centraldesktop.com

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By: Trey Pennewell | Source: seo-news.com

If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to increase their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.

There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and asking them to place a link to your website, submitting your site to directories, distributing free reprint articles, and paying for links. All of these have their pros and cons, and some have a better success ratio than others.

How Many Back Links Does Your Website Have?

Take a look at your website and see just how many back links you actually do have. Do this not for only one search engine, but for all search engines where you are trying to get good SERP results. To check your backlinks, simply type into the particular search engine’s box link:http://www.yourdomainurl.com/ . Of course you will replace the yourdomainurl with the name of your own domain.

The more back links that you have to your website, the better off you are. Not only do back links help your SERP, but also the visitors of pages where your back link is listed may just choose to visit your site.

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By: Yuri Filimonov | Source: webpronews.com

So, you have heard that ‘blogging is the way to go’. Do you want to blog? Are you going to? Then this list of common blogging misconceptions may be helpful for you.

Myths of blogging

Myth: Blogging isn’t for everyone.
Truth: If you are an expert in your field and have something interesting to say, be it even toothpicks, you can have a blog to write about your experience (both knowledge and real life practice) in your industry. Just be yourself and find your blogging style.

Myth: Blogging is for everyone
Truth: If you don’t have anything to say about your topic, and you can’t be talking for a while (to anyone) about it, you’d rather reconsider your position on being an expert in your field. If you are just shy, overcome this complex or concede to failure.

Myth: Blogs are not suitable for business websites
Truth: You can establish a blog about any topic (see myth number one). If you write honestly about your opinions on the industry, your business, your product/service and your customers, you’ll have a lot to write about and your customers will see who you really are. If you add your personal touch to the blog, so much the better.

Read more at webpronews.com

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