By: Sally Falkow | Source: webpronews.com

One in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom.

"Social networkers" spend less time viewing traditional media and have more discretionary income and agreater penchant for online shopping than non-social networking site users.

Social media and online PR actions like optmizing press releases and syndicating web content should be an integral part of your Internet marketing startegy

Yet talking to PR agencies and inhouse practitioners, there is still a vast lack of understanding about online PR, and how to blend these new techniques into tried and tested PR activities. But as soon as there is a crisis online - or a blog attack - guess who the company is going to turn to? PR!

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