By:Frederick Townes | Source:site-reference.com

You have designed, built and launched a web site for a reason. That reason is to persuade site visitors to perform the MDA – the most desired action as you, the site owner, see it.

MDAs can be obvious or very subtle. For example, the MDA on a commercial site is to induce visitors to buy something. That’s obvious. Other MDAs include providing an email address, providing additional personal information, opening an account, signing up for a service, asking for a quote or opting in for the monthly newsletter.

Less obvious MDAs include submitting a blog entry, starting a forum thread, referring new visitors, book marking the site or reading critical sales or informational copy. You could also include coming back again as an MDA for almost every site. That repeat traffic is valuable in building your online enterprise.

Identifying the MDA

Before visitors can perform any MDA, you have to determine what the MDA is for each page of your site. And though that may sound like a simple task, it’s not.

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By: Sally Falkow | Source: webpronews.com

One in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom.

"Social networkers" spend less time viewing traditional media and have more discretionary income and agreater penchant for online shopping than non-social networking site users.

Social media and online PR actions like optmizing press releases and syndicating web content should be an integral part of your Internet marketing startegy

Yet talking to PR agencies and inhouse practitioners, there is still a vast lack of understanding about online PR, and how to blend these new techniques into tried and tested PR activities. But as soon as there is a crisis online - or a blog attack - guess who the company is going to turn to? PR!

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Source: blogs.webpronews.com

As the use of mobile phones in everyday life continues to grow, using the mobile Internet technology available with most of these services is expected to increase as well. As many of you know, searching is the second most popular Internet task next to email. Because of this, it is little surprise the search engine industry is embracing the mobile generation as well.

While search is indeed a popular activity, search providers are not focusing on Internet search as much as they are local search when it comes to the mobile user. While Internet search is indeed available, companies like Google and Yahoo are focusing on local mobile search and map services a great deal. You can now add Live.com (MSN Search) to that list also.

According to an announcement on the Live.com blog, Microsoft if launching Live Search for Mobile Beta, a local search mobile service offering users 3 different methods they can search with:

Mobile Software – Download an application to your phone for local search, maps, driving directions, and live traffic information in a faster, richer and more interactive user interface. It’s the best way to search from your phone.

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