Source: news.searchenginestoday.org

Yesterday, Internet security observers said a design flaw in Google’s search appliances could expose websites that use the products to information-stealing phishing attacks.

The Google Mini and the Google Search Appliance are widely used by companies’ websites and organizations, even including some banks and universities to add search features to their Web sites.

A security hole in the way the systems handle certain characters makes it possible to craft a Web link that looks like it points to a trusted site, but when clicked serves up content from a third, potentially malicious site.

"Such a vulnerability affects a lot of very large Web sites," John Herron, a security expert who maintains the NIST.org site, said in an email. "It basically allows a virtual defacement of a Web site when following a malicious link."

The security vulnerability provides cybercrooks a "hook" for phishing attacks, scams that try to trick people into giving up sensitive information such as credit card data and Social Security numbers.

Phishing scams typically employ emails with a link embedded in them to a fraudulent Web site.

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Source: ifergan.org

Many webmasters spend a lot of time optimizing their home page only. They do this by optimizing onpage factors like H1 tags, title,Keyword density, alt tags, etc, and offpage factors like the number and quality of inward links from other sites. That’s fine and is something you should definitely do, but you should also take some time to optimize all of your inner web pages as well. This is because if you can get a good pagerank for all of your inner pages, as well as your homepage, it increases the chances of these pages being ranked highly in the search engines for their chosen keywords, and increases the number of visitors you could get.

So how do you achieve this? Well firstly I recommend that all of your main web pages are just one click away from your home page. You should have a well-structured navigation menu on your home page. Each link within the menu should be an anchor text link containing your main keyword(s). For example, let’s say you had an inner page about hair loss. Now you may have done keyword research and found the term "hair loss" to be too competitive, so let’s say you have decided to optimize your web page for the less competitive term "male hair loss". In this example, your link from the navigation menu should be "male hair loss" rather than "hair loss".

You can dramatically enhance this interlinking structure and boost the pagerank of your inner web pages further by including this navigation menu on all of your inner web pages. This means that all of your main inner web pages are always just one click away and will dramatically boost the number of inward links that each page has. This can be very powerful because with higher pagerank and more links comes higher search engine rankingd, but surprisingly is something that many so-called SEO experts fail to recognise.

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By: Ya-Bing Chu | Source:ysearchblog.com

As you may have seen, Yahoo has integrated knowledge from the Yahoo! Answers community into search to enhance your search experience.Recently some changes has been made to the way these answers are presented:

The new section features an excerpt of the best answers to questions that are relevant to your search. The excerpt gives you a more detailed preview of the content from the Answers community before you click through.

Spread the word:bookmark it/ readit