29th November 2006

Google to retire Google Answers

By: Scott Van Achte | Source: isedb.com

After 4 years of Q and A Google Answers is being retired and as of late this week they will no longer be accepting new questions.

Google Answers was first introduced back in 2002 by a small 4 person team based on a rough idea by Larry Page. Within 4 months of inception the product was launched in beta and answered some of the most important questions of all time such as why there is no channel 1 and how flies can survive in the microwave .

While new questions will no longer be accepted after this week, Google Answers will continue to accept answers to existing questions until the end of the year. The Questions and Answers will also remain online for the foreseeable future.

Google Answers is a paid service to help searchers find answers to questions. While Google and the other search engines can provide information on just about anything, even for experienced users it can sometimes be difficult to find just the right piece of information. Google Answers allows you to post a question, and for a fee, have an expert researcher provide you with just the right answer.

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29th November 2006

Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Is there a difference?

By: Mikhail Tuknov | Source: site-reference.com

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use in order to gain a lot of exposure and better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there.

To make it a tad bit complex, SEM and SEO are not the same. As suggested by the names, SEM, or Search Engine Marketing, deals more with how a website is marketed to gain exposure in the different search engines available on the internet, while SEO, or Search Engine Optimization, deals with how the web creators develop and re-develop the content, quality and structure of their entire websites so that whenever an internet user types in a particular word in the search tab, their websites have a better chance of appearing on the first few search engine results pages (SERPS).

Now, to make it even more complex, although the functions of SEM and SEO seem different, they are more effective when used together. Since the main function of SEM is to gain more exposure for a website, the more common means for attraction are online advertisements, blogs, internet articles, partner and sponsored websites, and anything that can catch the eye of the internet user. SEM also makes use of PPC (pay-per-click) and paid inclusion to further push a website’s visibility. Lastly, it is also an important process in SEM to submit the name and URL of a website to different search engines and web directories if only to inform them of the website’s existence. All this is carried out to ensure the popularity of a website.

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29th November 2006

Google’s dMarc Broadcasting acquisition bearing fruit

Source:news.searchenginestoday.org

It’s almost a year that Google has acquired dMarc Broadcasting, a long-term investment to accelerate Google’s desire to offer targeted and measurable advertising to the entire world, not just the Internet, this time using radio as the medium.

The Mountain View company is close to its promised launch date for Google Audio Ads Beta. However, prior Google radio advertising launch dates have come and gone.

Michael Mayzel, a Google spokesperson has said several weeks ago that Google Audio Ads would indeed be on schedule for an official 2006 launch.

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