How to Optimize Your Blog for Search Engines
By: Darren Rowse | Source: problogger.net
Basic SEO tips for Bloggers:
Off Site SEO Techniques
These techiques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).
How to generate quality inbound Links?
Of course whilst most of us know this it doesn’t make getting such links any easier - its in the hands of others in many cases. So how do you get such links?
- Quality Content - There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
On Site SEO Techniques
Having looked at Offsite Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog - (or Onsite techniques - things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:
1. Keyword Rich Content - identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions
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