By: Dr. Roberto A. Bonomi | Source: site-reference.com

What’s a gateway page, What are gateway pages for, How many domains you should use, How does a gateway page look like, How many gateway pages you should have, How to make a gateway page.

WHAT’S A GATEWAY PAGE?

Gateway pages (crawler pages, pointer pages or hallway pages) in contrast with doorway pages, are pages NOT created to rank high on search engines.

A gateway page, it is a page that exists independent on your web site. Meaning that you can’t access to it from the main site.
Once someone goes from your gateway page to your main site, it can only return to the gateway page with the back button.

WHAT ARE GATEWAY PAGES FOR?

They are created for three reasons:

* People create gateway pages because some engines seem to give a boost to pages which their spider find, rather than pages that are submitted by hand to the search engines.

So instead of submitting all your main site’s pages to the search engines, you would submit your gateway page and help the search engines "find you".

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Source: webconfs.com

If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.

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By: Danny Wirken | Source: selfseo.com

Blogs are making it possible for all of the world’s information to be accessible. But keeping up-to-date with the multitude of information you are interested in can be overwhelming. Wouldn’t it be nice to have the freshest news and content delivered directly to you without having to surf from one blog to another? RSS informs you when blogs have added new content. You can get the latest headlines and blog entries be they text, audio files, photographs or video in one screen as soon as they are published.

Figuring Out RSS

You must have noticed the little orange buttons with the icons XML, RSS, Subscribe, and Syndicate This Site when you visit blogs. Clicking on the button, all you will see is a heap of computer codes. This is an RSS feed.

RSS stands for RDF Site Summary, Rich Site Summary or Really Simple Syndication. The latter is the most popular descriptive definition. RSS is a feed format that allows blog publishers to share and distribute content to other blogs or individual web surfers. Bloggers use RSS to provide updates in the form of blog posts. If a blog publishes RSS content commonly known as RSS feed, this feed will include summaries of all the entries posted on that blog. RSS is written in the Internet coding language XML, thus some buttons are labeled as such.

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