Source: seoresearcher.com

Take a look at your website. How much of your content might be considered as duplicate by a search engine algorithm? Even though you never copy anyone you can’t answer ‘none’ because someone can be copying you. Duplicate content is one of the biggest issues both for search engines trying to keep their results’ relevancy high, and webmasters trying to avoid search engine penalties.

Penalties for having duplicate content can be really harmful. This is not just a downgrade in rankings but a move to supplementary results which are hardly visible to the most of the web users. Normally it is expected that Google would select one URL over another to display in SERPs, while duplicates could be found in supplemental results. Unfortunately this is not always so. In this thread [1] of the WebmasterWorld forum you can read about a case when an original high quality and authoritative page was removed from Google’s index together with its duplicates. Considering that this can happen even to the most honest webmaster, one can imagine the amount of attention this issue gets on any SEO forum.

Types of Duplicate Content

Duplicate content has a wider definition than the ‘copy-paste’ plagiarism; it is not just content scrapped from a competitor’s site, a SERP or a RSS feed. Apart from this there are few more aspects that are generally referred to as duplicate content.

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