Source: adwords.blogspot.com

Google AdWords team has found a solution to the most common problem in managing AdWords account -why your ad does not show for a particular keyword. The solution is a one-click feature that provides easy troubleshooting.

According to Peter H. from the Ads Diagnostic Tool team:

We’re making the Ads Diagnostic Tool more accessible by incorporating it into the Ad Group details page. You can access this new feature via the new magnifying glass icon next to each keyword. If you are concerned that an ad is under-performing because of a particular keyword, you can point your cursor at the magnifying glass to get an instant diagnosis for that keyword. If the Ads Diagnostic Tool finds an issue that may be related to that keyword, you can receive troubleshooting suggestions by clicking the "What can I do now" link that appears inside the help bubble. If there are no issues with your keyword, the bubble will tell you that your ad is running normally on Google.com.

That’s not all. Now you can request diagnostics for ads running in a specific geographic location. A direct link to the ad preview page for specific keywords has also been introduced. With competition from Yahoo! heating up and the test with newspapers underway, users can expect better service and better control on their campaigns in following days.

Read more at adwords.blogspot.com

Spread the word: bookmark it/ readit

By: Nathan Naze | Source: googleblog.blogspot.com

Google has released a major update to its Book Search in an effort to provide a more organic reading experience to the user as well as scholarly resources for readers wishing to delve deeper into the academic community’s take on a particular book.

In an effort to make online book reading easier, we’ve given our product the same treatment. I’m tremendously excited to announce the first fruits of these efforts. Here’s a quick tour of some of the changes:

•   Zoom in on text and images. Here’s a cool full-page sketch of a ship from an 1898 book on steam navigation. Looking for something less dated? Perhaps this colorful page of a room from a book on interior design. Want a better look? You can now zoom in and out - just click on the zoom in and zoom out buttons. Play with it until you find a size you like.

•   One book, one web page. No more reloads! In one-page mode (just click the one page button), pages appear one below the other, like a scroll of paper. For full-view books, there’s also a two-page mode (two page button) in which pages appear side by side, just like in a physical book (perfect for two-page images). In both modes, you’ll be able to use previous page button and next page button to turn pages.

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By: Loren Baker | Source: searchenginejournal.com

Google AdSense is giving publishers the option of assigning and labeling certain AdSense placements within their site as primary real estate for Google AdWords advertisers who wish to advertise within specific placements on specific publisher sites.

With Google Ad Placement, publishers create and serve custom channels which can be made to be visible to advertisers via Google Ad Placement.

Advertisers who are searching Google for specific sites to advertise on can then see your site’s info, description and your Ad Placement channels; pinpointing the exact placement and creative where their ad will be served.

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