MyBlogLog to be Acquired by Yahoo!
By: Marshall KirkPatrick | Source: techcrunch.com
Yahoo! has agreed to acquire MyBlogLog for an estimated $10 million.
In the second social media acquisition by Yahoo! story in the last 12 hours, news has emerged that Yahoo! has agreed to acquire MyBlogLog. MyBlogLog is a blog community and analytics tool used here on TechCrunch (see sidebar) and many other blogs around the web. Just recently out of beta, the site gained traction in a hurry. We first profiled MyBlogLog in October. The company is rumored to have gone for about $10 million. Requests for comment haven’t been replied to yet.
Last night we also learned that Yahoo! has agreed to acquire online contest site Bix, a company led by Epinions founder Mike Speiser. Katie Fehrenbacher reports that Yahoo! has also confirmed today that they have acquired Swedish mobile company Kenet Works in a deal that closed several months ago. We’ve been told Yahoo! will come out with a monster release at CES in January as well.
MyBlogLog, it looks like a very smart piece of business by Yahoo. I’m sure plenty of people are going to come out and point at the hammering Yahoo’s received in the stock market, at the lack of a lucrative business model in MBL, etc etc. But at the end of the day, MyBlogLog has all the features Yahoo’s gunning for in the social media wars - strong community base, a geeky coolness, plus a kickass product.
Spread the word: bookmark it/ readit






