By: Doug Caverly | Source: webpronews.com

British mobile phone group Vodafone and Yahoo! agreed to form an alliance that allows Yahoo to become its exclusive display advertising partner in the UK.

Vodafone customers who agree to accept targeted display advertisements will get savings on certain Vodafone services.

The new service is expected in the first half of 2007. The deal only names the UK, however, in which "Yahoo will become Vodafone’s exclusive display advertising partner." Together, the companies will "pool their expertise to create an innovative mobile advertising business that will enhance the customer experience on mobile phones while providing both companies with a new revenue stream."

Yahoo is very much on the move within that world of mobile advertising. The Vodafone deal puts Yahoo in a prime position to gain access to an even wider audience.

A description of the telecommunication corporation states that it "has ownership interests in 26 countries across 5 continents. In addition, the Group has Partner Networks in a further 34 countries." This translates into about "191.6 million proportionate customers in its subsidiaries, joint ventures, affiliates and investments," and "at 30 September 2006, there were 577.4 million venture customers."

For now, though, the agreement is limited to the UK.

Yahoo is probably quite pleased with that, even as it plans to further expand its range of mobile services.

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