By: Lee Odden | Source: webpronews.com

Zippy is a new meta search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs. The site was launched in September by the seasoned SEO Dave Naylor, and provides some valuable tools for site optimization.

Zippy’s design is similar to Technorati’s new design, with a minimalist white background and lots of bright colors. The site is pretty easy to use, and has a slick feel with the help of some ajax. It took only a few minutes worth of playing around to really get a grasp on the functionality. However, a tutorial or features page, would be nice to help introduce the functionally to a new user.

The basic search functionality for Zippy queries Google, Yahoo!, MSN and Ask and mashes the results together. It then ranks the results among the four.

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By: Doug Caverly | Source: webpronews.com

British mobile phone group Vodafone and Yahoo! agreed to form an alliance that allows Yahoo to become its exclusive display advertising partner in the UK.

Vodafone customers who agree to accept targeted display advertisements will get savings on certain Vodafone services.

The new service is expected in the first half of 2007. The deal only names the UK, however, in which "Yahoo will become Vodafone’s exclusive display advertising partner." Together, the companies will "pool their expertise to create an innovative mobile advertising business that will enhance the customer experience on mobile phones while providing both companies with a new revenue stream."

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