By: Wayne Wu | Source: selfseo.com

Google AdWords is an effective means of pulling in targeted traffic to your website. It allows you to get your site listed on the first page of the search results on Google and its advertising network for virtually any keyword phrase you can imagine. I’m convieced that Google is the best advertising channel that can generate consistent and quality traffic day in and day out.

Before tapping into a new market segment, you should test it with Google first, and then move on to experiment with other advertising methods using the data and statistics of traffic patterns you get through Google AdWords. However, you’d better do it right because advertising on Google is not something you can afford to screw up. If you don’t know the proper way to implement Google’s system, you’ll end up spending 50% more than you should be buying their clicks.

After working with Google AdWords for the several years, I have pretty much experienced every mistake one could make when using Google AdWords. Below is a list of the top 6 mistakes that you should avoid.

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By: Mikhail Tuknov | Source: site-reference.com

According to Google’s FAQ page, supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.

In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!

So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?

Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.

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By: Sarah | Source: adwords.blogspot.com

The new Google AdWords Quality Algorithm kicked into gear today which will change the way advertisers bid and are ranked in sponsored Google AdWords results. The new AdWords ranking system relies heavily on Landing Page Quality, which is a sign that Google is getting more conversion and ROI focused in its serving of AdWords ads.

Sarah outlined the new AdWords algorithm:

In the next few days, we will be making two changes to how AdWords evaluates landing page quality. First, we’ll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for ads showing on Google.com and the search network. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change. Second, we’re improving our algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.

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