By: Rita Wilhelm | Source: selfseo.com

Are you a small business blogger who has run out of ideas on what to blog about? Do you have a bad case of writer’s block? Here are 29 ideas on what to blog about, along with 29 sentence starters for your next blog.

1. Press releases- making new announcements
2. Thoughts for the day
3. Product comparisons
4. Opinions on a topic
5. Promoting your product or service
6. Sharing thoughts about a recent study
7. Giving links to other similar products
8. Asking people to try a product
9. Sharing positive or negative customer service experiences
10. Providing consultation services
11. Providing information regarding your area, traveling and other related information
12. Giving creative ideas about your business
13. Sharing information on local events or industry tradeshows
14. Latest news
15. Providing tips, FAQ’s and support
16. Providing updates about changes in your website
17. Providing information about projects and their status reports
18. Crisis management
19. Explaining how a typical client would use your product or service
20. Improvements in your product
21. Talk about your pet
22. Getting feedback from the customers
23. Information exchange
24. Creating brand equity
25. Sharing articles
26. Sharing reviews on the latest products
27. Discussing personal, public & government issues
28. Sharing information about the charitable causes your company supports
29. Providing expertise

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Source: clickforensics.com

Click Forensics updated its enterprise-class click fraud detection service, Click Forensics 4.5 for Enterprise, which includes new features that allow advertisers for the first time to distinguish the click fraud rates of pay-per-click (PPC) campaigns that run on search engine sites and their affiliate properties, allowing them to adjust their campaign spending to maximize return on investment.

With Click Forensics 4.5, advertisers and agencies are able to compare their own campaign information with industry click fraud data to better monitor fraud vulnerabilities by search terms, affiliate sites, search providers, time of day, and country of origin.

New features include:

* Enhanced Summary Reporting: Shows the PPC campaign conversion rates, cost per conversion and click fraud exposure by key word and search provider. The report also enables advertisers to see the adjusted amount they paid for each valid click.
* Site Origination Reporting: Shows advertisers the sites from which potential click fraud is originating. This includes the IP address of the site within a search engine’s affiliate network. The report allows advertisers to make more informed decisions about where their PPC advertisements run so they can improve campaign ROI.
* Cost-Per-Click Data: An automated keyword cost import process compares and optimizes keyword costs with threat levels in order to provide advertisers with the ideal cost of keyword terms.

“Because ads appearing on search engine affiliate sites are more vulnerable to click fraud, it is essential advertisers are able to watch these venues more closely,” said Tom Cuthbert , president of Click Forensics. “With Click Forensics 4.5, organizations can see if certain affiliate sites are driving low-quality traffic to their ads and then make decisions on where the ads appear in the future. This helps better protect their investment in PPC advertising and improve the overall performance of their campaigns.”

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Source: nytimes.com

Google is launching what it is calling an “alpha” program in which 100 advertisers, both large and small, will have an opportunity to buy ads of all sizes (not classifieds, but ROP) in over 50 US major metro daily print newspapers (not online). Combined, the participating dailies have more 15 million print circulation. Publishers participating include Gannett, Washington Post, NY Times (also, Boston Globe), Chicago Tribune and the Seattle PI among others.

The advertisers selected to participate were those who “don’t do a lot of print advertising now,” according to Tom Phillips, Google’s new director of print advertising. He also pointed out ways that Google had taken pains to avoid potential “channel conflict” (advertisers buying direct from Google vs. the papers):

• Newspapers control the inventory they provide to the system
• They have the power to veto any ad
• There are no guaranteed placements or fixed positions

Again, publishers will be able to hold back and directly sell any inventory they want to retain full control over. Accordingly, Phillips said Google was “building the system to complement the system that the newspapers currently offer.”

The “alpha” is expected to run through January. Becoming a multi-platform seller of advertising is part of Google’s long-term ambitions and includes print, radio and video, as well as its core Internet products.

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