Source: seoresearcher.com

This group includes a large number of parameters, which determine how the page is presented to search engine spiders. Since webmasters have more control over these features than over any other ranking parameter, page-related factors are often used for SEO abuse. This is why search engine algorithms now assign a relatively low weight to them while concentrating more on off-page ranking factors. Nevertheless having a properly optimized page can still provide considerable benefits. The page-related factors are:

Validity of HTML mark-up

A valid page mark-up ensures that search engine indexer will parse the page content without errors and correctly classify specific areas, such as page title, meta-description, headings, etc., assigning keyword weights correspondingly.

TITLE tag

This tag is the most important one in a page. In eyes of search engine indexers the content of the TITLE tag isto your page.

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