Source: clickriver.com

Amazon.com’s A9 Search division has finally launched a service which is sure to catch the eyes of the search engine marketing world, Clickriver.

Clickriver is a pay-per-click search engine advertising service which will let advertisers purchase sponsored search links directly through Amazon.com.

Like Google AdWords, Microsoft adCenter & Yahoo Publisher Network, Clickriver ads will be shown in the sponsored results within Amazon.com searches and on some product detail pages.

During its beta launch, Clickriver is especially looking for advertisers from the travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, & photo printing sectors.

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By: Donovan Baldwin | Source: sitepronews.com

Whether for business or personal use, before there can be a website, there must be a domain name, and one of the most important steps of a search engine optimization plan is to pick the right one.

So what IS a domain name? A domain name is that thing that people give you when you ask for their website. anything.com, for example, is a domain name.

Some things to consider in choosing a domain name are:

1. Keep it short and simple.
If your website is for your business, a short domain name has its advantages. Whether you want to print it on business cards or display it on a billboard, making the domain too long or too complicated may make it too hard for potential customers to catch in one reading or recall later, if they did not have a chance to write it down. An exception to this is if you can get a phrase which will be remembered into the domain name (Example: buytwogetonefree.com) …which leads us to point number two.

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By: Lynette Chandler | Source: site-reference.com

Feeling frustrated over all the options available to publish your content online and not sure what to do with the publishing trend of the day? Don’t worry, it’s something I struggle with from time to time. Read on for some ideas on how you can decide which content publishing strategy works best for you.

I believe it’s a personal choice. All these are just different methods of publishing your content. There are some key questions you might want to consider.

What is Your Audience Most Predisposed To?

The reason we publish web content is so people will find, it, read it, use it and hopefully generate a sale for your products. It doesn’t matter which is the best format but what is best for your audience. Which content format do they respond most to? Are they highly mobile people, always on the road? Do they prefer reading to listening? Are they technically savvy enough to understand how to use an RSS reader? If you don’t know, ask them.

You’ll naturally have a hodge podge of answers and sometimes even after asking, the result is not always clear. Overall, written content still triumphs over multimedia for several reasons. People cannot scan an audio or video file so if they want just one piece of information from that hour long recording, they are forced to find an hour of their time that they may not be willing to give.

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