Source: clickriver.com

Amazon.com’s A9 Search division has finally launched a service which is sure to catch the eyes of the search engine marketing world, Clickriver.

Clickriver is a pay-per-click search engine advertising service which will let advertisers purchase sponsored search links directly through Amazon.com.

Like Google AdWords, Microsoft adCenter & Yahoo Publisher Network, Clickriver ads will be shown in the sponsored results within Amazon.com searches and on some product detail pages.

During its beta launch, Clickriver is especially looking for advertisers from the travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, & photo printing sectors.

With Clickriver, a wide range of complementary products and services can be advertised at the precise moment that someone is interested — as they shop, browse, and search on Amazon.com. For example, ads from banks can display on pages for finance and investment books, such as on the “Road to Wealth” product page. Ads from photo printing services can display next to search results for cameras and tripods. Ads for hotels, car rentals and travel agencies can display on pages for travel books, sunglasses, suitcases, portable DVD players and other travel accessories sold on Amazon.com.

For now, the Clickriver ads will only be shown on Amazon.com, and Amazon.com will continue to work with other 3rd party ad networks, but in time expect other Amazon.com properties, including IMDB.com, to perhaps integrate the Amazon.com owned search marketing ad service.

Clickriver Ads provides the opportunity to advertise services and products that complement the selection on Amazon.com, via sponsored links that display on search result pages and product detail pages. With this advertising program, you can engage online shoppers during the entire shopping experience - as they shop, browse and search on Amazon.com.

We welcome service providers of all types to apply to join the Clickriver beta - in travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, photo printing and more. We also welcome retailers, who want to advertise products that complement those sold on Amazon.com, to apply.

The technology is being powered by Amazon’s A9.com unit and the ads will still appear alongside other 3rd party sponsored ads. If you’re one of the lucky ones to be accepted to join the beta, let us know what you think of it.

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