Source: seoresearcher.com

People think that copy and content are two different things, since they serve two different purposes of motivation and information. But in terms of user conversion their differences fade away.

Copy and Content: Conversion Perspective

People generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be encyclopedia articles, long descriptive text, tutorials or even pictures and media (as non-textual content). The purpose of copy, however, is more incentive in nature. Although in some cases copy can resemble content; its primary objective is engaging people to take action. Making a purchase, signing up for a newsletter, following a link or adding a page to bookmarks – whatever you want your visitor to do. So, while content informs, copy motivates.

But if you take a look at content and copy in terms of conversion, the differences start fading away. No matter what you are going to create – a sales letter or a long article, all the words must contribute to the persuasive process. That is, in the eyes of a visitor all content is a copy and all copy is content.

In case your aim is making a visitor simply click an AdSense or an affiliate link – an incentive copy is enough. But if you are serious about selling your own product or service, or even more important, making further sales to the same person (creating a repeated customer) – you have to find a proper balance between short motivating copy and informative content.

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By: Adriana Iordan | Source: site-reference.com

For a successful Search Engine Optimization strategy, take into consideration that search engines look at content and also at the structure of the markup. They emphasize the importance of text content, page titles, keywords rich text, meta descriptions and information architecture. A website where quality of content and code prevails will rank higher in the major search engines.

There are many Search Engine Optimization tactics, but try to find the best combination and don’t sacrifice the usability and performance of your website. Here is some basic information about improving your source code from an SEO perspective:

Avoid classical 404 error pages

The 404 - File Not Found - page is presented to the user by the server as an error page. The user gets this message directly from the server of the website he is trying to visit. This error page is supposed to appear only when the server cannot find the requested location and is unsure of its status.

In the vast majority of cases, the 404 error emerges for pages that were moved or even deleted or the layout of the site or page information changed.

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By: Neil Patel | Source: pronetadvertising.com

Have you noticed a decrease in the amount of stories hitting the front page of Digg.com over the past 24 hours and the increase in the quality of those stories? If so, there is a reason behind the change.

Digg.com has tweaked their algorithm so stories will require, in some cases, more Diggs to reach the Digg homepage.

In the past month or so stories usually needed anywhere from 20 to 40 diggs before they reached the front page, but now it seems that most stories need 60 if not more diggs to reach the front page. Here are some possibilities on why Digg might have made this change:

* Too many stories were being submitted and reaching the front page.
* Too many “friends” were digging each others diggs.
* The quality of stories hitting the front page was decreasing.

Does this mean that making it to the front page of Digg.com is now impossible for sites which are not named TechCrunch?

Nope. It just means that more Digg members are going to have to notice a story’s headline and description before Digging it, so those listing stories to Digg may want to get a bit more picky as to what they submit and how they submit to Digg.

As for loopholes around the new algorithm, it seems that Digg’s mission to push beyond Technology related news will be rewarding Sports and Gossip sites.

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