Source: seoresearcher.com

Link Popularity

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks.

Link Popularuty Building Strategies

Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full scale industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a user’s positive endorsement of a page. The idea is as follows: a user discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called ‘natural way’ of acquiring links. The natural way of acquiring link works too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the biggest part of the new links (like 90%); while new pages on fresh sites will get trinkets. This is a serious defect of the link ranking system which is discussed more in details in my article Popularity Ranking Faults.

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By: Greg Sterling | Source: searchenginejournal.com

B2B research firm Compete has launched SnapShot, a free traffic tool that draws on the company’s 2+ million consumer panel.

So you say that sampling is inherently problematic and flawed? I asked the company about that and they provided a range of explanations regarding why their data are better and more representative than other samplers in the marketplace.

Compete has also launched a consumer search engine as well, which is another interesting aspect of what the company is doing.

Related: From AhmedF, here’s another one: Quantcast.

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