By: Diane Hughes | Source: site-reference.com

One of the driving forces of entrepreneurs is the insatiable need for traffic. Do you stay awake at night wondering how you can get more traffic to your website? Most online business owners do!

Who can blame you? After all, the "great and mighty" Google.com can make a simple statement and suddenly millions of web sites are redesigned in a flurry of activity to comply! Consider, for example, how many times you’ve run your web content through a keyword analyzer! Or how often you’ve wondered exactly what an "authoritative" site is.

One SEO strategy that many people know to be a valuable is the call for fresh content. And although we can be critical of Google’s all-powerful hand making sweeping decisions about web sites, we can understand why they would rate fresh sites higher than stale sites.

So how do you get a fresh site? What ideas can you use to revive, recycle, reuse, and reinvigorate the material you have to have it appear as "fresh"? After all, if you’re like some small business owners, there are only so many times you can write the same thing over and over! And every entrepreneur will tell you that there simply aren’t enough hours in the day to create fresh content.

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Source: news.searchenginestoday.org

According to several sources close to the deal, San Francisco-based startup Digg.com has been in recent acquisition talks with a number of companies, one of them being News Corp.

But the company was unable to secure an offer in the price range they were looking for (at least $150 million or more), and Digg could close a Series B round of financing instead.

Rumors of the upcoming financing led News Corp. and possibly others (Google?) to initiate acquisition discussions with Digg, and the talks were subsequently opened up to other interested parties as well.

No formal written offers for Digg were tabled, sources say, because Digg’s minimum sell price was at least $150 million.

One point of controversy was around Digg’s claim of 20 million unique monthly visitors and steep monthly growth, whereas the Comscore’s most recent September report shows only 1.3 million monthly unique visitors and flat growth since April.

These numbers are for U.S. households only.

a firm offer isn’t made in the next week or so (higher than $150 million), look for Digg to close a $5 plus million second round of financing later in 2006, possibly with Greylock Partners.

Greylock is already an investor in Digg, leading their $2.8 million Series A round in October of last year.

According to various reports, Omidyar Networks and several angel investors also participated in the round.

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By: Troy Harbour  | Source: selfseo.com

With the ever changing way Google’s Adwords algorithms go, they are sometimes difficult to master. I have had campaign days that almost made me want to cry. Then the next day I wanted to buy my whole family dinner.. It took a while for me to figure out what I was doing wrong. After the big change in how Google displays their ads in January of 2005 marketers had to swiftly come up with new ways of being creative to get their ads ranked high. Even to this day ad words isn’t the easiest thing to master, but I hope these following tips might help some people in getting the most out of their ads.

1) Landing pages. Make sure your landing pages are full of keyword rich and content rich information. Google loves when the pages your ads display are relevant to the keywords searched to display them. The more ads that are clicked through and reflect the keywords will help drive your CPC down! That is where you will start saving money.

2) Constantly monitor your campaigns. I like to start with around 100 keywords and set my cpc low. Usually I start them on .10 - .30. If you are having a difficult time trying to find what keywords to use there are many tools or methods to finding words. I started using overtures KeyWord Selector Tool. It was great for when I first started, but found that the keywords searched there were not the same as googles. Another method is searching on Google with "" around your keywords and seeing how many results this gets you. This kind of narrows down your keywords and shows you how often your ads will show up. Another great tool that I use is KeyWord AnalyzerThis program is not free, but it bases it’s information directly from Google which is the market I use. There are so many options and it tells you how many times the words are searched and how many people are paying for ads on those words! This is great for finding your niche words. Remember to constantly monitor your keywords and if some aren’t doing well drop them and add new ones using the tools I showed above.

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