Source: searchenginewatch.com

AOL has rolled out a new search interface called FullView that integrates Google-powered web search results with multimedia, local or other content from AOL and its partners.

The new service, called AOL Search with FullView, is available to the entire AOL Network audience, including AOL.com, AOL Search, AIM, MapQuest and all AOL clients.

FullView is designed to help you automatically discover more information relevant to your search, including videos, images, local results and other query-specific types of information without the need to query those sources individually.

"We wanted to address some of the frustrations we found both in search in general as well as in our own product," said Dariusz Pacsuzki, Vice President of Marketing for AOL Search.

Currently FullView results comes from AOL or its partners, but the company plans to introduce an open API that will allow anyone to submit content for potential inclusion in FullView results.

FullView results have similarities to Google’s OneBox results and Ask’s Smart Answers, both of which are triggered when your query has relevant information found beyond text-based web search results—for example, news or images.

But AOL has pushed this idea further, dedicating the entire right rail of the result page to FullView results, and for many types of queries the range and type of content that’s surfaced is impressive—particularly when a query triggers video or audio search results, one of AOL’s strong suits.

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