Source: free-seo-news.com

Google’s Sandbox and Google’s TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?

What are the Sandbox and Google’s TrustRank?

The Sandbox and Google’s TrustRank are part of Google’s ranking filters. A very important factor for the ranking factors in Google is time.

The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks since when other web sites link to your site and how your inbound links grow over time, etc.

If you have a new domain name, then it’s more difficult to get high rankings on Google. Google doesn’t know your web site yet so it it doesn’t know if it can trust your web site or not.

For that reason, new web sites usually have to deal with more filters than old web sites. It can happen that a new site gets great rankings and then it disappears from the rankings for some months. This phenomenon is called the sandbox effect.

The Sandbox and Trustrank are two sides of the same coin

The Sandbox and TrustRank are just names for a set of filters. The Sandbox effect basically means that new web sites disappear from the search results for some time after getting good rankings. It means that time filters have been applied to a web site.

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By: Mei Rose Galang | Source: site-reference.com

Being removed from Google’s index and falling traffic are probably the two worst SEO nightmares. And as they say "ignorance is not an excuse" since Google have publicly stated their guidelines for websites. The article aims to inform the SEO newbies and remind the experienced SEO experts of the 8 Specific Quality Guidelines set by Google.

1.Avoid hidden text or hidden links

Hidden text are textual contents that cant be seen by the site’s visitor, keywords or keyword phrases are added for the search engine, SERP and rankings. The simplest form of hidden text is creating invisible text by making the font color similar to the background color but it is also the easy to detect because simple highlighting can cause the hidden text to appear. Cascading Style Sheets(CSS) are also used to create hidden text using it’s built in features that can hide your text.

Instead of using hidden text, SEO practitioners should focus on adding relevant keyword phrases throughout the text but be careful to maintain the copy should be read as normal text.

2. Don’t employ cloaking or sneaky redirects.

Cloaking is delivering pages designed for the search engines while providing people with different results. It is a technique wherein the content presented to the search engine spider is different from what is presented on the user. The legitimate use of cloaking is for the contents that cannot be parsed like those pages made from Macromedia Flash. Today, cloaking is abused because it is used to trick search engine users. For example, a user made a search about "web design company" but the page was redirected into another site. On the other hand an example of sneaky redirection, is when a user click on a page in SERP and he got redirected to another page.

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