By: Chris Richardson | Source: webpronews.com

Adobe, long associated with images and text, has decided they aren’t going to miss out on the online video/video blogging age. They “announced” their intentions with the acquisition of Serious Magic Inc., makers of video publishing software including a vlogging package. Adobe’s intentions to enter this particular ring were also apparent in their press release statement:

“The huge momentum behind Flash Video, which is powering everything from online TV shows to YouTube and MySpace, is turbo-charging Adobe’s video business,” said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. “The purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you’re delivering content for the broadcast market, over the web or on mobile devices.”

Adobe will continue to sell Serious Magic’s products. I’m curious if we can expect an Adobe video blog anytime soon.

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Source: clickforensics.com

One of the biggest concerns facing the PPC/text ads/SEM industry is click fraud. In case you are new to this, click fraud is where ads are clicked in order to increase the earnings of the site displaying the ad. Click fraud can also be done against competitors to drain their advertising budget as well.

The two biggest advertisers in the search engine marketing game, Yahoo! and Google, have indicated a number of times click fraud is one the biggest challenges their advertising service faces. click fraud rates had dropped from 12.8 percent during the second quarter to 11.9 percent for the third. The drop affected all top level search engines like Google, Yahoo, MSN, and Ask.

Overall, click fraud rates were lower during the third quarter, coming in at 13.8 percent. The second quarter percentage was 14.1, while the first quarter had a rate of 13.7 percent. Expect the fourth quarter to see a slight increase in these numbers with the holiday season fast approaching and increased PPC spending. It certainly sounds like fertile ground for the fraudulent clicker.

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By: Mark Nenadic | Source: site-reference.com

The techniques being used by internet experts for search engine optimization are always changing and evolving. This is a necessary due to the ever-shifting considerations and guidelines used by the search engine spiders of the top search engines such as Google, Yahoo!, and MSN. This is especially the case when it comes to Google, which is not the most sophisticated and advanced search engine. Especially with its latest algorithm purchase, which places them at the head of the indexing game by leaps and bounds.

There are two primary types of search engine optimization. These are on-page optimization, and off-page optimization. It is clear that search engine optimizing a website today has to do with a great deal more than using Meta tags, or sprinkling a few keywords throughout your website. Though this is still a factor, there is a great deal more to it if you actually want to see results.

Those techniques just mentioned, though, are what is considered to be on-page optimization techniques. Today, on-page optimization effort alone will only achieve the desired results about 20 percent of the time. However, when it comes to keywords that are even mildly competitive, your odds shoot right down through the floor.

This leaves a whopping 80 percent that depends on off-page optimizing for success. Off-page optimizing is all about:

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