By: Munaz Anjum | Source: searchenginechannel.com

Page rank is an indicator of the popularity of your web site in search engines. PR depends on quality of inbound and outbound links, although Google has other parameters to determine the PR of the web page such as contents, web structure, longevity of the site, keywords, page views, etc. Importantly, high quality site receives higher PR. Google in its own is helpless and is not biased. Exogenous factors influence Google to display quality search.

Page views measure the number of pages viewed by Google users. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The three-month changes are determined by comparing a site’s current page view numbers with those from three month ago. Page views solely depend on keywords -what information a searcher is looking for. So using competitive keywords in highly informative and fresh contents that appeal users to come to your site time and again increases the page views and therefore increases the PR. In short, page view is one of the components of PR. If the page view is low, PR will be low. If we measure the Pearson’s correlation between PR and page views, it comes to be ONE. A perfect equation between two variables determines your overall position of the website in search engines like Google.

As said, PR mainly depends on the quality of inbound and outbound links. Google treats theses links as ‘votes’ cast by voters (users/webmasters). The technique of casting votes by them may be technically called as ‘page views’.

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