By: Andy MacDonald | Source: site-reference.com

Search engine optimisation is a massive area for Internet marketing, usually if your website can not be found on the search engines your website is likely to receive little or no visitors at all. Search engine optimisation is an extremely competitive market, where nearly any webmaster will do anything to try and get that top ranking. This article discusses the big don’ts of search engine optimisation practices:

1. Don’t submit to Free for All (FFA) websites
2. Keep the keyword density low
3. Don’t optimise pages for a wide number of keywords
4. Duplicate website content
5. Hidden text
6. Infamous "click here" links
7. Automated link exchange networks

Don’t submit to Free for All (FFA) websites

Don’t submit your website to free for all networks and pages (FFA). Many websites promise to provide a top 10 ranking for your website, in which this will actually have a negative effective to your position on the search engine ranking pages (SERPs) on the big three – Google, Yahoo and MSN. These are websites which promise you thousands of links to your website, and may get you to install some code on your website to display links. This method of search engine Optimisation is inadvisable and is strongly suggested that you stay away from these websites, it may also ban your website from the search engines if you signup.

Keep the keyword density low

Most webmasters are aware that keyword density plays a big part in search engine optimisation and usually over optimise their website. Search engines like websites which contain natural flowing text and the correct keyword density, rather than indexing a webpage that consists of keywords concatenated together with commas. Google prefers a lower keyword density than it’s competitors, usually between 3% and 5%, where as Yahoo prefers approximately a 7% keyword density on a webpage. Use the tools at Ranks.nl to help calculate the density of keywords on your website.

Read the rest of this entry »