By: John Alexanander | Source: realtor.org

If you’ve worked hard and finally mastered how to use keywords to improve your site’s standing in search results, I’ve got some bad news: Keyword skills are no longer enough.

The newest way to improve your site’s placement in search results is using latent semantic indexing. When a user conducts a Web search, LSI not only analyzes the keyword phrases that appear on each page of your site but also attempts to connect these words with the theme of the surrounding body copy, which gives the written piece its contextual meaning. Search engines such as AltaVista and Google use the artificial intelligence built into LSI to analyze the links and the words on a page to determine a page’s theme.

The ultimate goal of LSI is to reward pages that are well written and that have genuine value to the searcher. With LSI, using a good keyword in the wrong context, will get you a lower relevance ranking. This means that site developers will no longer be able to score high search placements simply by loading sites with desirable keywords or a multitude of links.

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