Yahoo announced, their beta launch of sponsored search results on their mobile web service in the US and UK. This will allow Yahoo! Advertisers to reach searchers on their cell phones and other mobile devices.

The beta launch will allow a select group of advertisers to post their sponsored ads to the mobile marketplace. While this service is not yet available to the general business person, it is certainly a step in that direction.

Ads will allow you to direct consumers to either a mobile landing page, courtesy of Yahoo which can display your company info and phone number, or to a mobile site of your own.

Yahoo already has a Mobile Web service available throughout the US and UK with a browser-based service designed specifically for the mobile market. Incorporation of paid ads seems like a natural progression.

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Source: beta.aol.com

AOL is heading in a new direction with the launch today of Openride, a desktop application which integrates AOL email search, instant messaging, web search and AOL media. Although the technology behind the app may not be groundbreaking, OpenRide’s inclusiveness is.

The launch of OpenRide is a symbol for the AOL company and its recent U-turn which addresses a more web savvy audience who would have been an AOL flight threat last year. Instead of keeping these loyal AOL users trapped in a walled garden which only adds to their temptation of experiencing the wealth of knowledge outside of those walls, AOL is now taking the drivers seat to navigate the entire Internet along side of its users. Hence, OpenRide.

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Source: valleywag.com

Another facet of the search advertising company’s creation of an alternative destination for developers should debut online tonight.

Google’s new product will launch already larger than the two main source code search engines, Koders and Krugle.

Google first debuted its competite t SourceForge in July, Called Project Hosting, Google claimed it was not competing with SourceForge and pledged not to permit the creation of namespaces that duplicated projects on SourceForge.

The code repository at Project Hosting quickly began to fill with new contributions. Languages like pearl and others have a variety of projects appearing in Google’s repository.

It was noted in July that Google’s full-text search and version control for Project Hosting would draw upon Google’s existing technologies for search and storage. Code Search will be a logical extension of their services to developers.

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