By: Jim Hedger

Source: searchengineguide.com

The word “change” has over a dozen definitions, at least according to my electronic source at Princeton University. Aside from the various nouns describing what is literally cold and hard cash, my preferred use of the word is as a verb. The following definition caught my eye this morning. It applies itself quite well to a situation facing most, if not all, established SEO shops.

(v) change, alter, modify (cause to change; make different; cause a transformation) "The advent of the automobile may have altered the growth pattern of the city"

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