Source: sev.prnewswire.com

Ask.com, a wholly-owned business of IAC/InterActiveCorp introduced version 2.0 of Ask Sponsored Listings, offering powerful new features to search marketers and partners.

"Since the launch of Ask Sponsored Listings just over a year ago, we have been working with advertisers to create a better paid listings product. Consistently we heard that they wanted more control over ever expanding campaigns and keyword lists. They also wanted more Ask.com inventory, and above all, they wanted it all to be easy," said James Speer, vice president of products and marketing at Ask.com. "Everything we are introducing today is in direct response to the feedback we’ve heard. We expect advertisers will be very happy with the new platform."

New Version 2.0:

Version 2.0 of Ask Sponsored Listings offers a range of new and enhanced capabilities that simplify the management of marketing campaigns, while improving visibility into campaign performance. Improvements include:

1)Daily Budgeting: ASL now supports daily budgets, providing advertisers with more control over their spending patterns.

2) Variable Refill Amount: Self-serve advertisers can now specify the refill amount to control the frequency of credit card charges. In addition, the minimum monthly spend has been eliminated.

3) Hourly Billable Data: Billable data is posted hourly allowing advertisers to track ROI in near real time.

4) Bulk Upload Enhancements: All aspects of the campaign can now be set and controlled from desktop tools, including MS Excel. Uploads are processed in the background, and ads/keywords from many campaigns can be included in one file. This allows marketers to perform several tasks simultaneously.

5) Dashboard Reports: A simplified view allows marketers to track the performance of multiple campaigns from a single dashboard. Enhanced custom reporting tools expose more detailed data about campaigns including keyword cost reporting across campaigns and accounts.

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