By: Suzanne Morrison

Source: web.olm1.com

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!

Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.

So what should a webmaster do to give their website the best chance of ranking high in the search engines?

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Source: whosclickingwho.com

Who is Clickin Who
This tool detects is competitors are clicking on your ads to cost you money. It will also detect if unscupulous site owners are clicking on you ads they display on thier websites to increase their own revenue. Search Engines need proof that your repeated pay-per-clicks clicks are coming from the same user. Try this tool at whosclickingwho.com

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Source: internetadsales.com

paid search has only a slight 9 percent edge in conversion rates over organic search. In a study of leading business-to-consumer (B2C) e-commerce sites during the first eight months of this year, paid search – keywords bought on a pay-per-click basis at search engines such as Google, Yahoo and MSN – had a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites using the company’s award-winning HBX Analytics technology. This compared to a conversion rate of 3.13 percent for organic search results, defined as non-paid or natural search engine listings, during the same January-to-August timeframe, according to the WebSideStory Index, a compilation of e-commerce, site search and global Internet user trends. The study analyzed more than 57 million search engine visits. Order conversions occurred during the same session.

“For both paid and organic search, you have highly qualified traffic that converts far above the overall conversion rate of about 2 percent for most e-commerce sites,” said Ali Behnam, Senior Digital Marketing Consultant for WebSideStory. “In the case of paid search, marketers have better control over the environment, including the message, the landing page and the ability to eliminate low-converting keywords.”

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