Source: adsense.blogspot.com

New channels page, new ad format

This week comes two key improvements to AdSense that came about directly from publisher feedback.

First off, you’ll be happy to hear that we’ve completely revamped the Channels page under your AdSense Setup tab. Besides cleaning up the design by housing each product on its own sub-tab, we’ve also made it easier for you to take action on your channels. Just select the checkbox next to a channel and then choose to activate, deactivate, remove, or rename the channel you’ve selected. You can also find more information about getting started with channels in our Help Center.

We’re also launching the new 200 x 200 size ad format, better known as the small square. This ad format supports text, image and video ads, and we hope that you’ll find it a useful option when integrating your ads into your site.

Spread the word: bookmark it/ readit

By: Scott Lindsay | Source: ezinearticles.com

When discussing online marketing there is the inevitable comparison between a Business Blog (b-blog) and an online forum. The feeling is that the two serve essentially the same purpose and it is a simple matter of defining which approach may be best for your company.

The comparison between these two approaches is something like comparing apples and oranges. They are both fruit, but that’s about the sum total of their similarities.

B-Blogs

A b-blog is designed to allow you a controlling interest in a conversation between you and your customers and guests. Your guests can provide feedback, but they can’t post.

B-blogs allow you great flexibility in timely release of company information in an informal and nonthreatening way.

Forums

A forum is offered as a means of allowing member interaction and conversation. Generally speaking a forum will be member-directed and in most cases a moderator or administrator will simply act as referee when needed. They may also answer a few questions along the way.

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By: Michael B. Pavlish | Source: site-reference.com

#1. START WITH WHAT THE PROSPECT WANTS
Most marketing falls short for one reason: it focuses on the product or service. The inevitable result of this line of thinking is a list of FEATURES that may or may not be of interest to anyone except the marketer. Start, instead, with the benefits the prospect wants. This requires research, interviews, brainstorming and multi-industry experience to look at what’s selling through the eyes of the potential customer. But this is the only way to develop the best CUSTOMER BENEFITS that make sales and profits SKYROCKET!

#2. FORGET WHAT YOU’VE ALWAYS DONE
To get a response breakthrough, forget about what has always been done … and what everybody else in the industry does. That’s tunnel vision. Look at the copywriting with a fresh set of eyes and a wide-open mind. The fact is, if a business keeps doing what it’s always done, they’ll keep getting the same results. Remember, the 8-word battle cry of a dying company is, “that’s the way we have always done it.” Be different … be bold … be original. Use your imagination to create a breakthrough.

#3. PROMISE TO GIVE THE PROSPECT EXACTLY WHAT HE WANTS MOST
Great copywriting is great salesmanship in print. The best salespeople find out what the prospect wants most … and then promise to deliver it. Write as if you were the prospect. What benefit does the prospect want most from this product? What end result? What hidden benefit? What would be the ultimate benefit? Once the most important benefits are determined, start with them and keep stressing them throughout the copy … and prove them with specific facts, a guarantee, and a no-risk offer.

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