Source: webpronews.com

Users of Intuit’s popular accounting program will have several Google services available to them in QuickBooks 2007, as Google makes an interesting play for the local search advertising market.

Google’s announcement of the deal with Intuit looks like a very smart play by the search advertising company. As the drive for the multi-billion dollar local search market continues to draw the attentions of major Internet players, Google has scored an impressive win here.

QuickBooks has been a popular program for small business owners who need an accounting package for their enterprises. One could almost call an accounting suite part of the foundation of a business. Google’s arrangement to place some of its services in that foundation might at least elicit curiosity, if not immediate participation, in the company.

It’s all about finding customers for AdWords, a big component of Google’s massive revenue stream. Recently, Borrell Associates predicted local online advertising spends would increase to $7.7 billion in 2007. That would be an increase of nearly 32 percent from 2006 according to their research.

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