Source: searchenginejournal.com

Yahoo Search as partnered with Acer Computers to be the default search service within the world’s fourth largest computer company. The deal was announced early this morning and is a multi-year strategic partnership which will distribute a co-branded Yahoo toolbar and start page when Acer users log onto the Internet.

The deal will also secure Yahoo as the default search engine on all Acer PCs sold in the US and Internationally.

Dan Rosensweig, COO at Yahoo! says that “Building on our strategy to partner with leading global brands, this relationship gives Yahoo! the ability to offer our services to Acer’s global customer audience, giving users one-click access to Yahoo! and helping to expand our community of more than 500 million users worldwide.”

According to Gartner Dataquest, in Q2 2006 Acer was the number three notebook vendor worldwide, most popular in EMEA (Europe, Middle East, Africa), third in the Asia Pacific region (a Yahoo stronghold), and had the largest year-over-year growth in the U.S.

From the release :

The partnership will give millions of Acer customers around the world easy access to trusted and vital services, such as Yahoo! Search, Yahoo! Mail, Yahoo! News, and Yahoo! Finance, from one of the Internet’s most trafficked sites.

Acer will preload a co-branded Yahoo! and Acer toolbar and start page on Acer PCs shipped worldwide. The co-branded start page will automatically appear when an Acer customer opens a Web browser on a new laptop or desktop computer and will offer: Yahoo! content, such as news; links to Yahoo! services, such as Yahoo! Music and Yahoo! Sports; the Yahoo! Personal Assistant, as seen on Yahoo!’s new home page, for quick access to Yahoo! Mail, Yahoo! Messenger and Yahoo! Local information; direct links to specific Acer customer services; and an Acer module for up-to-the-minute information on Acer news and products. The start page will reflect the look and feel of the new Yahoo! home page in order to provide Acer customers with the best and most innovative portal experience.

Sure, it’s not as large as the Google Dell deal, but Acer computers are only growing in usage and both companies should profit hugely from the partnership in forms of Yahoo Search Marketing revenue, attracting new registered users to Yahoo properties and other profit sharing.

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Podcasts are the newest way to receive current news, information, and bring conference-like conversations to your MP3 player (or desktop). Being heavily involved in online marketing, search marketing podcasts are my favorite way of turning commutes into productive time. Here’s a list of my favorite marketing podcasts available today.

1. The Daily Searchcast. Hosted by Danny Sullivan (who runs the Search Engine Strategies Shows where I regularly speak). This is a daily roundup of the most recent search marketing news. Show time is around 30 minutes. Website.
2. GookKarma. Hosted by GoodROI (aka Greg Nailand). The show features regular guests, which creates a nice conversational, easy-to-listen-to podcast choked full of information. While the show is geared towards beginners, often the information is quite relevant to experts. Show time is one hour. Website.

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