By: Doug Caverly | Source: searchnewz.com

A new Google feature was recently noticed: you can test how an ad will appear in various locations. "We’ve heard your feedback and now have a tool for you to use to preview your ads no matter where they’re targeted," said Google, describing the new product on InsideAdWords.

The tool will allow users to "preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and values manually to the URL of the ad preview page. Optional attributes include a target country, longitude/latitude coordinates, regions, and cities. In the U.S., you can also set a target ZIP code or designated market area (DMA)."

Why anyone would be interested in the tool: "Like many businesses leveraging search advertising, you may be trying to reach customers beyond your physical location. Perhaps this means reaching a neighboring city, or maybe there’s another state or even country to which you can ship your products."
The tool has the desirability of "location targeting options," which "give you the power to reach customers in just those places where you want to promote your business."

"This is going to make G more of a real ad network that is easier for ad agencies to control and explain. This will make money for G. And a lot of other people. It’s overdue."

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Source: searchenginejournal.com

Northern Light (yes, the Little Blue Folders pre-Google domination era Nothern Light) announced that it is releasing a new version of its Business Research Engine which now opens the service to all users. Wow, Northern Light (pause), file this in the Blast From The Past Search Engine News category.

Here’s the press release on the new Business Research Engine:

C. David Seuss, CEO of Northern Light, said, “Ten years ago, Northern Light launched our first Web search engine with the idea that business professionals would prefer to search industry publications, business news, and the Web from one site using one user interface. Northern Light has been providing business search for a decade now. In 2002, the company’s then new owners discontinued free public access to the search engine and focused solely on enterprise users. When the employee group bought the company back in 2003, we immediately decided to return the free public access to our search engine as soon as we had the right product to offer. You cannot imagine how proud we are of this day when we are able to invite the public back. The Little Blue Folders are once again at your service!”

Read more here…

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