By: Jason Lee Miller | Source: webpronews.com

The Google crew cleared up a bit about how the Googlebot caches webpages. The date at the cached page reflects the last time the page was modified.

When the Googlebot drops by a webpage that has not been changed since the last time it was there, it recognizes that the fact and doesn’t bother to download the contents and chew up your bandwidth.

Vanessa Fox explains:

When you look at Google’s cache of a page (for instance, by using the cache: operator or clicking the Cached link under a URL in the search results), you can see the date that Googlebot retrieved that page. Previously, the date we listed for the page’s cache was the date that we last successfully fetched the content of the page. This meant that even if we visited a page very recently, the cache date might be quite a bit older if the page hadn’t changed since the previous visit. This made it difficult for webmasters to use the cache date we display to determine Googlebot’s most recent visit. Consider the following example:

1. Googlebot crawls a page on April 12, 2006.

2. Our cached version of that page notes that "This is G o o g l e’s cache of http://www.example.com/ as retrieved on April 12, 2006 20:02:06 GMT."

3. Periodically, Googlebot checks to see if that page has changed, and each time, receives a Not-Modified response. For instance, on August 27, 2006, Googlebot checks the page, receives a Not-Modified response, and therefore, doesn’t download the contents of the page.

4. On August 28, 2006, our cached version of the page still shows the April 12, 2006 date — the date we last downloaded the page’s contents, even though Googlebot last visited the day before.

Spread the word: bookmark it/ readit

By: David A. Utter | Source: webpronews.com

New domains registered by Google may indicate the company is a step closer to offering its AdWords clients the opportunity to place advertisements on television programs. We’re going to suggest the first network that will try them on its channel.

Google CEO Eric Schmidt has discussed his distaste for untargeted advertising in other places.

Targeted measurable television ads or video ads on the Internet are starting now. We at Google have thought about maybe we could do targeted measurable television ads on real television. So we’re thinking about using our advertising system and our targetability for every form of advertising.

So you [ask], why would we do that? Because it’s a big opportunity to provide greater value to advertisers. It’s also a better value to provide value to end users. When you watch television, you see ads that are clearly not targeted for you. When you’re driving along in your car, you hear ads that are clearly not targeted to you. It’s a waste of your time.

Google has already taken steps toward inserting ads in radio. The search advertising company purchased dMarc Broadcasting and announced plans to use it to tuck AdWords into radio broadcasts.

ZDNet blogger Garett Rogers posted about the Google domains unearthed by Research Shelf. Google registered Googleadsensetvsite.com/net/org recently. Rogers also referenced a suggestion attributed to Marissa Mayer, Google’s vice president of search products & user experience: "Television should consider Google a friend, not a foe."

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By: Mark Nenadic | Source: searchnewz.com

Every so often there is a new development that is so enormous that it changes the way the entire SEO-using world works with their websites for optimization and proper promotional structuring.

Most recently was the purchasing of the rights to the Orion Algorithm by Google. Equally important is that Yahoo! and MSN have both taken an interest in the Orion Algorithm and vied for its ownership.

The Orion Algorithm " for those of you who arent working for a search engine " is something that has actually been kept quite secret. Its specifics are not known, but what is understood is that it is a new technology for the performance of search engines. It allows search results to be immediately displayed as expanded text extracts so that users will know the relevant information without having to actually check the site to make sure that it is what they are looking for. The option to visit the website is, however, still quite available if the user chooses to opt for it.

To web designers, search engine optimizers, and other website owners, it means that there will likely be another shift in the way that websites are ranked and indexed. Furthermore, the traffic to the website will be much more specific to that sites target market, as fewer people will land there only to find that it is not what they are looking for.

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