Source: seoconsultants.com

BidRank can simultaneously manage keywords across various accounts and search engines. Each product possesses advanced features that allow you to totally customize your keyword bidding strategies.

Keyword Wizard

BidRank makes it easy to set up your bid file using the Keyword Wizard. This tool downloads the entire list of keywords from the account and search engine that you specify. You may then use this pick list to select the keywords that you wish to manage. Upon finishing the wizard each keyword is correctly set up to manage using the default target rank and bid max that you specified. Select Save from the File menu to make sure that your new bid file is preserved for future use. Remember that BidRank is a desktop application and this bid file is where all of your bidding rules settings are stored.

Advanced Automation

Not only can you specify how often you want BidRank to check and change bids, but the advanced features allow you to specify a Primary and Secondary set of Target Ranks and Bid Maximums based on time of day and/or day of week. Basically the Primary settings are used when inside the times that you have specified and the Secondary settings take effect when outside of those times.

For example: You may have customer demographics that tell you that your best ROI (return on investment) is realized during the evening hours of 4:00 PM to 9:00 PM. Perhaps your best shoppers are those that log on from home after work. You would set BidRank’s primary automation to be in effect Monday through Friday from 4:00 PM to 9:00 PM with a target rank of number 1. The secondary target rank could be set to 15. This will allow you to be #1 during your best click through conversion period while saving you money at #15 during poor ROI periods.

Learn more about this tool at seoconsultants.com

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By: Kim Roach | Source: sitepronews.com

RSS is changing the way we consume information online. Instead of being overloaded with mounds of information in our inbox, we can pick and choose exactly which content providers we want to hear from.

RSS is turning into one of the most popular distribution channels for webmasters, publishers, article writers and news syndicators. With RSS, you have the opportunity to have a continual digital conversation with your readers. You can use RSS to syndicate a wide variety of media formats including text, video, and audio.

With over 100 RSS and blog search engines available online, it’s time that you started integrating RSS into your marketing mix. This article will outline how you can combine the power of RSS with your current marketing activities.

To begin, let’s start with email marketing. Some people have predicted that RSS will one day overtake email as the top communication model. However, this is not likely to happen considering the differences between these two technologies. Instead, the two should be combined to form a powerful marketing duo.

Email Marketing and RSS Intertwine

You can complement your email marketing campaigns with one or more RSS feeds. By providing your readers with alternatives, you will reach a much larger number of subscribers.

There are a number of ways that you can integrate RSS into your current email marketing campaign.

Read more at sitepronews.com

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By: Kim Roach | Source: seo-news.com

Links are the pathways by which all information on the Internet is connected. Whether you are traveling your preferred search engine or your favorite website, your paths are directed by the links you come in contact with.

Because of this, links have become the lifeblood of the Internet. Major search engines like Google evaluate your incoming links to help determine your search engine positions.

However, a link is much more than just a ranking factor. A quality inbound link can bring your website a steady stream of targeted traffic and buyers.

In this article I will reveal the untapped methods of obtaining quality inbound links. We all know that reciprocal links are dead. Smart internet marketers also know about the power of article marketing and rss syndication. This article looks to explore beyond those techniques, unveiling linking tactics that are largely undiscovered.

Read on to find out about which links you can gain to build buzz, how to leverage the power of wikis, why everyone needs an affiliate program, and how to use the web 2.0 craze to garner hundreds of high quality inbound links.

We will begin our journey with editorial link opportunities.

The right links can generate massive buzz and word of mouth marketing. This type of marketing can occur from links like Yahoo Picks, Forbes Best of the Web, and USA Today Hot Sites.

Wikis

Wikis are some of the best sources for link building. With a bit of digging, you can find plenty of wiki pages with high link popularity and PageRank. Not to mention, many wikis rank well in the search engines. This is especially true for Wikipedia.

Read more at seo-news.com

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