By: Darren Rowse | Source: problogger.net

A few weeks ago Google announced a partnership with Viacom (NYT Coverage) to allow their AdSense publishers to put video clips (MTV video) on their websites with embedded advertising in them.

Publishers earn money from the clips on a CPM basis. I’m hearing from a couple of publishers that the way that ad rates are determined is a little more complicated than just a payment per basic impression though. It seems that each video has the potential for multiple payments depending upon how long the viewer watches for and how many ads they see (ie there are numerous ads interspersed through each clip.

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