Source: google.com

AdSense, in addition to the new way of setting up search to show on your own domain, they’ve added an extra option for viewing stats in advance reports.

Now instead of just viewing impressions either by ‘ad unit’ or ‘page’ publishers now have the option of viewing their stats by ‘individual ad’. You can see the options in the ‘Show Data by’ drop down menu.

The new option allows you to see your stats (CTR, eCPM etc) for each individual ad shown on your site. So on a skyscraper ad unit where 4 individual ads might be served to your blog this counts as 4 individual ad impressions. Alternatively if you view by ‘ad unit’ it would count as 1 impression and if you were to view by ‘page’ even if you had multiple ad units on the page it would only be counted once. Google has highlighted the differences between each report as follows:

Each time an individual ad is displayed on your page, google will report an ad impression. For example, a typical leaderboard ad unit will contain four text ads. When the leaderboard appears on your page once, we’ll report four ad impressions.

Keep in mind that the number of ad impressions displayed for any ad format may vary depending on whether you’re displaying standard text ads, expanded text ads, or image ads.

The option to view separate performance details for contextual and site-targeted ads has moved to the individual ad reports. In order to view performance by targeting type, you’ll need to select show data by ‘Individual Ad’ on your Advanced Reports page. If you’ve saved a custom report using the targeting type setting, you’ll need to create a new report or edit your current report.

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