By: Adam McFarland | Source: sitepronews.com

The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing. Most businesses use press distribution services like PR Web or PRFree to get the word out about their news. While distribution services certainly can be effective, they tend to miss out on arguably the most influential group of the press – bloggers.

Bloggers mold and shape the opinions of their readers, who are normally the most important in their particular industry, many of whom are also bloggers. Not long after a post from an influential blogger, your news has been picked up by several other bloggers and within days you are all over the blogsphere. Before you know it your site is getting more attention than it would if a story ran in the local newspaper! So how do you get the influential bloggers in your industry to run a story about your business?

Sit Back and Watch the Traffic Roll In

Over the course of the next few weeks you will see post after post appear about your business. Be sure to send another thank you email to the blogger after the post and also be sure to promptly provide whatever you offered them in return. At this point you have developed a mutually beneficial relationship with someone important in your industry that can become invaluable over time.

That wasn’t that hard was it? With a little research and a carefully crafted email, any business can effectively use blog PR to drive traffic to their site.

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