21st
August
2006
By: David Callan
From: betteririshwebsites.com
Virtually every serious online marketer uses blogs as a key part of their online marketing strategy. Blogs are actually among the most powerful online marketing tools today.
Blogs can be used in their own right to promote products and services but are mostly used to point targeted traffic to sites and also for SEO (search engine optimization). Blogs have this ability to generate links and traffic rapidly and almost effortlessly. It all happens so fast that it is not unusual to see a blog building up from a cold start to hundreds of thousands of visitors within just a few short weeks. However the truth is that very few marketers really understand blogs or the most effective way of building up traffic quickly in any blog.
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21st
August
2006
By: Ron Strand | Source: site-reference.com
Step 1 – Register a Domain Name that Matches a Search String
To make it easier to find a domain name, I bought some software that searches for names that correspond to search strings. Of course, most words in most languages are already registered as domain names. But the software did turn up a few strings that had a reasonable number of searches and had not been registered as domain names. So I picked a couple. I am a golfer and enjoy reading articles about golf on free article sites. So I picked a domain name related to golf, christmasgolfgift.com and registered it.
Step 2 – Build Site and Add Content that Matches the Site Name
I used a site builder that I quite like and am quite familiar with, so I had a site on line in a couple of days. I don’t sell golf gifts, so I had to find some content for the site. The site builder I use makes it easy to cut and paste articles from sites that offer these, so I set to work. In a couple of hours, I had a site filled with quality articles related to golf. I then joined some golf related affiliate programs and added these to the site.
Learn more steps at site-reference.com
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21st
August
2006
By: Adam McFarland | Source: sitepronews.com
The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing. Most businesses use press distribution services like PR Web or PRFree to get the word out about their news. While distribution services certainly can be effective, they tend to miss out on arguably the most influential group of the press – bloggers.
Bloggers mold and shape the opinions of their readers, who are normally the most important in their particular industry, many of whom are also bloggers. Not long after a post from an influential blogger, your news has been picked up by several other bloggers and within days you are all over the blogsphere. Before you know it your site is getting more attention than it would if a story ran in the local newspaper! So how do you get the influential bloggers in your industry to run a story about your business?
Sit Back and Watch the Traffic Roll In
Over the course of the next few weeks you will see post after post appear about your business. Be sure to send another thank you email to the blogger after the post and also be sure to promptly provide whatever you offered them in return. At this point you have developed a mutually beneficial relationship with someone important in your industry that can become invaluable over time.
That wasn’t that hard was it? With a little research and a carefully crafted email, any business can effectively use blog PR to drive traffic to their site.
Read full article at sitepronews.com
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